This may be difficult at first but if you can associate with the already established giants in your domain, it will get you noticed even faster.
This is exactly why newly formed brands tend to work with the influencers and celebrities.
They want their audiences to believe that the most beloved and popular human beings like to associate themselves with the brand which further increases the brand’s chances to secure a safe spot in their target audience’s minds.
You can do the same by resharing content from the giants with a touch of your own, commenting and maybe inviting them over for podcasts.
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