The Baader-Meinhof Phenomenon, also known as the frequency illusion, occurs when something you’ve recently learned or become aware of suddenly seems to appear everywhere. Here are two short examples:
Red Car Awareness: Imagine you’re considering buying a red car. Suddenly, you start noticing red cars all around you. It’s not that there are more red cars; your awareness has sharpened.
New Word Sensation: When you learn a new word, you start seeing it everywhere—in books, articles, and conversations. Your brain is now attuned to notice it.
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Imagine you’re considering buying a red car. Suddenly, you start noticing red cars all around you. It’s not that there are more red cars; your awareness has sharpened.
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