The pseudo-affluent
They buy things that convey success. They want you to know just how much stuff they have by showing off their success.
The pseudo-affluent feel insecure about how they compare with the Joneses and the Smiths. They hold on to the belief that all economically successful people display their success through prestige products.
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"Making money is art and working is art and good business is the best art." ~ Andy Warhol
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Characteristics of the pseudo-affluent
The pseudo-affluent generally:
- They earn a high-income, but spend the majority of what they make.
- Wear expensive suits or carry expensive purses.
- Drive high-end luxury or sports cars.
- Really believe that rich people act rich.
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