Characteristics of the pseudo-affluent - Deepstash

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Characteristics of the pseudo-affluent

The pseudo-affluent generally:

  • They earn a high-income, but spend the majority of what they make.
  • Wear expensive suits or carry expensive purses.
  • Drive high-end luxury or sports cars.
  • Really believe that rich people act rich.

It does not mean that every person that drives a BMW pretends to be rich, but those who do spend the majority of high incomes spend it in a way to display their wealth.

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Most rich people do not flaunt their wealth: They don't live in high-class neighborhoods or drive expensive cars. They look like you and me.

Your neighbor might be secretly wealthy if:

  • You pay yourself first. You fund your retirement accounts before you pay anyone else.
  • You live in a reasonably-sized house.
  • You understand good debt vs. bad debt.
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They buy things that convey success. They want you to know just how much stuff they have by showing off their success.

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