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The pseudo-affluent generally:
It does not mean that every person that drives a BMW pretends to be rich, but those who do spend the majority of high incomes spend it in a way to display their wealth.
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Most rich people do not flaunt their wealth: They don't live in high-class neighborhoods or drive expensive cars. They look like you and me.
Your neighbor might be secretly wealthy if:
They buy things that convey success. They want you to know just how much stuff they have by showing off their success.
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