If we see something that is fairly different from the first one we saw earlier, we tend to see it more different than it actually is.
If we buy a car, then buying car accessories feels cheaper than it is cause we have just made such a big purchase.
Showing someone unattractive options before showing the real one can make it much more attractive than it is.
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Similar ideas to Contrast Principle
Everyone is using the anchoring effect. Even when we try to sell a car, we initially put a price much higher than what we plan to get from it.
The most common example is when during online and offline sales, we see that the earlier, inflated price has a big red cross over it, and the new, ...
Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
When we walk into a store and see an Ultra HD Television costing upwards of $40,000, we usually feel as if it’s a complete waste of money and start to look at the other bargain options in the $1500 range. While we may think we are smart shoppers, we have been manipulated.
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