The Anchoring Effect Is Used By All
Everyone is using the anchoring effect. Even when we try to sell a car, we initially put a price much higher than what we plan to get from it.
The most common example is when during online and offline sales, we see that the earlier, inflated price has a big red cross over it, and the new, seemingly cheaper price is highlighted just next to that.
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"In fact, the confidence of the people is worth more than money." ~ Carter G. Woodson
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