Leveraging Content Marketing

Content marketing is about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Deiss highlights how effective content marketing can position your brand as an authority and build trust with your audience. He provides strategies for developing a content calendar, producing high-quality content across various formats (blogs, videos, infographics), and promoting content through different channels. The goal is to engage and educate your audience, ultimately driving profitable customer actions.