Content Writing Basics
- Research: Content should reflect factual, research-based information - it helps to establish your authority in the field. In-depth research can guide your content creation process, preventing you from wasting your money & losing your credibility. Research on:
- Business Goals
- Buyer Persona
- Search Intent
- Keyword Research & SEO
- Content Strategy
- Topic Research
- Planning: Once you’re clear about your goals, topics, content formats, respective funnel stages, & marketing channels, you can work out your content calendar.
- Writing: Develop content that’s on point with your brand & marketing goal.
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Research
- Business Goals: Type of content format, Style/tone of the piece, & Goals for each piece.
- Buyer Persona: Demographics, Professional Status, Psychographics, Pain Points & Challenges, Influences & Information Sources, & Purchasing Process.
- Search Intent: Informational, Navigatio...
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Content marketing is one of the best ways to connect with your target audience, establish your company's authority and brand, and build the kind of trust that lets you lead people down the sales funnel to become converted customers.
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