The late journalist Gwen Ifill coined the phrase "Missing White Woman Syndrome" to describe the media's fascination with, and detailed coverage of, the cases of missing or endangered white women - compared to the seeming disinterest in covering the disappearances of people of color.
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What is the Missing White Woman Syndrome?
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Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer's personality, and 89% of customers will stay loyal to a brand that matches their personal values, according to a 2017 study by the Glob...
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