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Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing some part of a customer's personality, and 89% of customers will stay loyal to a brand that matches their personal values, according to a 2017 study by the Global Digital Agency.
Someone who proudly wears Nike is likely into health and physical activity, someone who is an animal rights supporter will shop for cruelty-free brands and a woman of color will likely take pride in supporting brands owned by other women of color.
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Fortune 100 media chairman and self-made entrepreneur Gary Vaynerchuk, better known by his online handle GaryVee, has mastered the art of building a community around himself. His TikTok has 13.3 million followers, and he regularly focuses on c...
The 33,000-plus-store multinational chain is a shining example of taking a grassroots community and transforming it into a global phenomenon. Every single person involved with Starbucks is united under its iconic siren logo. From farmers and suppliers to employees (referred to as...
British fitness apparel brand Gymshark knows that sometimes the best approach to community is laughter. Its main Twitter account is less focused on marketing activewear and more on bringing fans together with funny and relatable tweets. It now boasts a Twitter community of nearly 330,000 members,...
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