Where does these appear?

LSAs appear at the very top of Google search results, above organic listings and standard PPC ads, making them incredibly valuable for local businesses looking to increase their visibility and attract more customers.

For example: User in need of plumbing/electrician/legal/real estate agent etc.. services will receive ads of service provider in the specific area. Most importantly, you won’t be charged for the click like ppc ads, rather you will be charged only for the lead you receive.