What is Google Local Service Ads?

Google LSA are suitable for a wide range of service-based businesses. Here are some of the most popular categories:

• Home Services: Plumbers, electricians, HVAC technicians, landscapers, and house cleaners.
• Professional Services: Lawyers, real estate agents, financial planners, and tax services.
• Health and Wellness: Physical therapists, massage therapists, and yoga studios.
• Pet Services: Groomers, boarders, and trainers.

However, it’s important to note that eligibility can vary by region, so it’s always a good idea to check if your specific service is supported in your area.

Google Local Service Ads are currently available only in these countries, including:

• United States
• Canada
• United Kingdom
• Germany
• France
• Spain
• Italy
• Ireland
• Netherlands
• Austria
• Belgium
• Switzerland

Google is continuously expanding the reach of LSAs, making them available in more regions and industries over time. To check if LSAs are available in your location, you can visit the Google Local Services Help page.

1. Proximity to the Searcher: Businesses closer to the potential customer’s location are more likely to appear in search results. This ensures that customers see relevant ads for services available in their immediate area.

2. Reviews and Ratings: High-quality and frequent reviews improve a business’s visibility and credibility. Encouraging satisfied customers to leave positive reviews can significantly boost your local services ads performance.

3. Response Rate: Quick and consistent responses to customer inquiries positively impact your ad ranking. Google rewards businesses that actively manage their leads and provide timely feedback.

4. Business Hours: Listings active during the time of a search query are more likely to be shown. For businesses that offer 24-hour emergency services, this can be a significant advantage.

1. Create an Account: Visit the Google Local Services Ads page and sign up. Use an email address you check frequently, as you’ll receive important information about leads and billing.

2. Verify Your Business: Complete the necessary background checks and verify your licenses and insurance. This step is crucial for earning the Google Guarantee or Google Screened badge.

Set Your Service Area: Define the geographical area your business serves. You can do this by entering your city or zip code, ensuring that your ads are shown to customers in your service area.

Select Services Offered: Choose the services your business provides from Google’s list. Make sure to select all relevant services to maximize your ad’s reach.

Set Your Budget: Decide on a budget and bidding strategy. Google offers two options: automatic bidding, where Google sets the right bid based on customer demand and your budget, and manual bidding, where you set a maximum bid based on your market understanding.

Here are some of the most common reasons, Why your local service ad may stop running? It can be due to;

• Expired Certificates - In local service ads, you have to update your business insurance and certificate details in order to run an advertising campaign. If the certificates get expired, your ads will stop serving.
• Billing Issues
• No Remaining Budget
• Late response time
• More Negative Reviews
• Less Ad rank score
• Complaint raised by the customer