What is Google Local Service Ads? - Deepstash

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What are Google local service ads?

What are Google local service ads?

Google local service ads are a great way to promote your business locally. They’re so easy to manage, affordable lead cost, and they have potential to reach every corner of the location you target. Plus, these Google local service ads are designed only to appear when someone searches for a service near them. This will save you from irrelevant clicks and unnecessary ad expenses.

Check our complete Google Local Service Ads UK guide to know more.

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Where does these appear?

Where does these appear?

LSAs appear at the very top of Google search results, above organic listings and standard PPC ads, making them incredibly valuable for local businesses looking to increase their visibility and attract more customers.

For example: User in need of plumbing/electrician/legal/real estate agent etc.. services will receive ads of service provider in the specific area. Most importantly, you won’t be charged for the click like ppc ads, rather you will be charged only for the lead you receive.

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Who Can Use Local Service Ads?

Who Can Use Local Service Ads?

Google LSA are suitable for a wide range of service-based businesses. Here are some of the most popular categories:

  • Home Services: Plumbers, electricians, HVAC technicians, landscapers, and house cleaners.
  • Professional Services: Lawyers, real estate agents, financial planners, and tax services.
  • Health and Wellness: Physical therapists, massage therapists, and yoga studios.
  • Pet Services: Groomers, boarders, and trainers.

However, it’s important to note that eligibility can vary by region, so it’s always a good idea to check if your specific service is supported in your area.

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Where Are Local Service Ads Available?

Where Are Local Service Ads Available?

Google Local Service Ads are currently available only in these countries, including:

  • United States
  • Canada
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Ireland
  • Netherlands
  • Austria
  • Belgium
  • Switzerland

Google is continuously expanding the reach of LSAs, making them available in more regions and industries over time. To check if LSAs are available in your location, you can visit the Google Local Services Help page.

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Important Ranking Factors for Local Service Ads

Important Ranking Factors for Local Service Ads

1. Proximity to the Searcher: Businesses closer to the potential customer’s location are more likely to appear in search results. This ensures that customers see relevant ads for services available in their immediate area.

2. Reviews and Ratings: High-quality and frequent reviews improve a business’s visibility and credibility. Encouraging satisfied customers to leave positive reviews can significantly boost your local services ads performance.

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3. Response Rate: Quick and consistent responses to customer inquiries positively impact your ad ranking. Google rewards businesses that actively manage their leads and provide timely feedback.

4. Business Hours: Listings active during the time of a search query are more likely to be shown. For businesses that offer 24-hour emergency services, this can be a significant advantage.

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How To Setup Local Service Ads

How To Setup Local Service Ads

1. Create an Account: Visit the Google Local Services Ads page and sign up. Use an email address you check frequently, as you’ll receive important information about leads and billing.

2. Verify Your Business: Complete the necessary background checks and verify your licenses and insurance. This step is crucial for earning the Google Guarantee or Google Screened badge.

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Set Your Service Area: Define the geographical area your business serves. You can do this by entering your city or zip code, ensuring that your ads are shown to customers in your service area.

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Select Services Offered: Choose the services your business provides from Google’s list. Make sure to select all relevant services to maximize your ad’s reach.

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Set Your Budget: Decide on a budget and bidding strategy. Google offers two options: automatic bidding, where Google sets the right bid based on customer demand and your budget, and manual bidding, where you set a maximum bid based on your market understanding.

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How to Avoid Disapprovals?

Here are some of the most common reasons, Why your local service ad may stop running? It can be due to;

  • Expired Certificates - In local service ads, you have to update your business insurance and certificate details in order to run an advertising campaign. If the certificates get expired, your ads will stop serving.
  • Billing Issues
  • No Remaining Budget
  • Late response time
  • More Negative Reviews
  • Less Ad rank score
  • Complaint raised by the customer

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If you have any queries or looking for professional support to help your business grow. You can contact me here.

ABDUL

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IDEAS CURATED BY

abdulabdu

Digital Marketing by Passion, Blogger by Interest

CURATOR'S NOTE

When it comes to advertising your local service business, you have a lot of options. From Google’s location extensions to niche directories and social media sites, there’s a lot to keep track off. Luckily, with a little research and patience, you can find the perfect advertising solution for your business. However, Have you tried Google Local Service Ads?

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