The surprising reason people change their minds
While most of us generally agree on the fact that individuals do not really change their mind, or at least not that easily, recent research has shown that this is quite inaccurate.
People seem to be willing to change their mind in order to adjust to a situation they did not want at all in the first place: that is to say, they try to find something good in what seemed extremely dark, so they can stand what they are going through at certain moments in their life.
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In the earlier times, conspiracy theories were a convenient way to cover up the inadequacies of the government, and putting a set of helpless people as a scapegoat, cloaking the misdeeds or mismana...
The organic and unpredictable nature of conspiracy theories had led many researchers to investigate the cause of the phenomenon.
Every society has its own, unique anxieties and obsessions, and the conspiracy theories that gain good mileage are the ones that tap into these primal fears.
Example: Many people fear vaccination of the children due to fears that the mass drive to vaccinate such a large population has some ulterior motive, like a mass medical experiment. The dodgy past record of the health care system, and the fact that the vaccination is free of charge, of course, adds fuel to the fire.
It can feel impossible to persuade someone with strong views. This is in part because we look for information to confirm what we already know and avoid or dismiss facts that are opposed to our core...
We all tend to overrate the power of arguments we find convincing, and wrongly think the other side will be converted. It is pointless to argue a point that your opponents have already dismissed.
The answer is not to simply expose people to another point of view. Find out what resonates with them. Frame your message with buzzwords that reflect their values.
To try and sway the other side, use their morals against them. People have stable morals that influence their worldview.
However, reframing in terms of values might not turn your opponent's view, but can soften his stance and get him to listen to counterarguments.