When we continue doing something despite it being a bad decision simply because we've invested resources into it, it's called the sunk cost fallacy.
Examples:
To make rational decisions, focus on the current situation rather than past investments. Especially important for investors in the stock market.
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Part II (and the final part) of the series. Read and stash away!
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Similar ideas to 17: Sunk Cost Fallacy
Humans are especially susceptible to the “sunk cost fallacy”—a psychological effect where we feel compelled to continue doing something just because we’ve already put time and effort into it.
But the reality is that no matter what you spend your time doing, you can never get that time ba...
People continue to invest in a decision or project based on the resources already committed, even when it's clear that further investment won't lead to better outcomes. For instance, you might keep pouring money into a failing business because you've already invested a significant amount.
We want to finish what we've started because of previously invested resources, even if it is better to quit and use our limited resources elsewhere for better returns.
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