We want to finish what we've started because of previously invested resources, even if it is better to quit and use our limited resources elsewhere for better returns.
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Learn more about timemanagement with this collection
Understanding the importance of decision-making
Identifying biases that affect decision-making
Analyzing the potential outcomes of a decision
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Similar ideas to The Sunk Cost Fallacy
It describes our tendency to commit to something just because we've already invested resources in itโeven if it would be better to give up on it.
How to control it:ย Always reevaluate your processes in light of new evidence.
People continue to invest in a decision or project based on the resources already committed, even when it's clear that further investment won't lead to better outcomes. For instance, you might keep pouring money into a failing business because you've already invested a significant amount.
Humans are especially susceptible to the โsunk cost fallacyโโa psychological effect where we feel compelled to continue doing something just because weโve already put time and effort into it.
But the reality is that no matter what you spend your time doing, you can never get that time ba...
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