Framing Effect is when the way information is presented can change our perception and influence our decisions, even if the information is the same.
Here's an e.g.:
Which do you choose? Most people would go with Choice 1.
But now try this:
Surprisingly, most people still go with Choice 1. This is the Framing Effect in action.
It's important to be aware of this phenomenon, especially when making decisions based on information presented to us.
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Part II (and the final part) of the series. Read and stash away!
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