18: The Framing Effect - Deepstash
18: The Framing Effect

18: The Framing Effect

Framing Effect is when the way information is presented can change our perception and influence our decisions, even if the information is the same.

Here's an e.g.:

  • Choice 1:  99% Fat Free
  • Choice 2:  1% Fat

Which do you choose? Most people would go with Choice 1.

But now try this:

  • Choice 1:  98% Fat Free
  • Choice 2:  1% Fat

Surprisingly, most people still go with Choice 1. This is the Framing Effect in action.

It's important to be aware of this phenomenon, especially when making decisions based on information presented to us.

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yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

Part II (and the final part) of the series. Read and stash away!

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