18: The Framing Effect - Deepstash
18: The Framing Effect

18: The Framing Effect

Framing Effect is when the way information is presented can change our perception and influence our decisions, even if the information is the same.

Here's an e.g.:

  • Choice 1:  99% Fat Free
  • Choice 2:  1% Fat

Which do you choose? Most people would go with Choice 1.

But now try this:

  • Choice 1:  98% Fat Free
  • Choice 2:  1% Fat

Surprisingly, most people still go with Choice 1. This is the Framing Effect in action.

It's important to be aware of this phenomenon, especially when making decisions based on information presented to us.

138

426 reads

CURATED FROM

IDEAS CURATED BY

yuyutsu

Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

Part II (and the final part) of the series. Read and stash away!

Similar ideas to 18: The Framing Effect

The framing effect

The framing effect

The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?

Knowing about the framing effect is vital. It is one of the most signif...

Framing Effect

Imagine that there is an outbreak of a deadly disease that will kill 600 people and you must choose between the two options -  

  • Option 1: Guarantees that 200 people will live.
  • Option 2: Provides a one-third probability that all 600 people will ...

A Lesson in Framing

A Lesson in Framing

Framing refers to how a person makes decision depending upon how the information is presented. Framing effect is often used in marketing to influence decision-makers and purchases.

You can use this strategy to engage customers to buy your products. But depending on how you frame your...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates