A Lesson in Framing
Framing refers to how a person makes decision depending upon how the information is presented. Framing effect is often used in marketing to influence decision-makers and purchases.
You can use this strategy to engage customers to buy your products. But depending on how you frame your messages, it can also be used to make the best of a bad situation.
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Framing and decision making
The framing effect happens when decision-makers choose opposite solutions for identical problems based on how the issues are presented to them.
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- Time and money management: A study found that 93% of students registered early when presented with a penal...
How to manage the framing effect
- Consider the current frame: Be aware of marketing language when you are shopping for a product.
- Reverse the frame: Take the current frame and state it in the opposite way.
- Reframe the options: There may be more than two alter...
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