The language we use can make a big... - Deepstash

The language we use can make a big difference in how we perceive decisions.

  • By offering a third decoy option or highlighting a discount in cash, the Economist increased sales by 43%. Even though the result was the same, how it was presented made all the difference.
  • Simple changes in wording can have a big impact. A cash discount of 5% becomes a credit card surcharge of the same amount, and people are more likely to avoid the fee.

How we frame the options can affect our emotions and ultimately our decisions. Remember that words matter.


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Content Curator | Absurdist | Amateur Gamer | Failed musician | Successful pessimist | Pianist |

Part II (and the final part) of the series. Read and stash away!

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