Redirected = Frustrated - Deepstash

Redirected = Frustrated

In the 301 case, imagine you have a shopping list, but when you arrive at your local grocery store, you find the store has moved, adding 20 extra minutes to your shopping trip. Even though you’re “redirected” to the new location, you’re frustrated by the extra step. 

The same happens with search engine bots when they encounter redirects. Too many redirects can frustrate them, leading to a potential negative impact on your site’s ranking. Similar to a negative customer review: the next potential customer will see it, and it may influence their decision to buy from you.


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