What really sells people - Deepstash
What really sells people

What really sells people

  • When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion
  • Meaning creates emotion
  • A strong “why” creates emotion
  • You’ve got to find that emotional connection and amplify it
  • The more emotions you can tie your product or service to like, love, fear of x, hate, hope, the better off you are

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Hi there, I love the idea of summarising ideas for people to digest new content at ease. That's what the world needs more!

Copywriting secrets by Jim Edwards

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