Formula 3: the before/ after/ bridge - Deepstash
Formula 3: the before/ after/ bridge

Formula 3: the before/ after/ bridge

  • Before - after - bridge
  • Start with the before (problem, question, roadblock that makes them unhappy)
  • Introduce the after ( tell them to imagine what their life will be like, show positive emotions)
  • Bridge the gap of where they are now and where they want to be

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