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Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).
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Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...
The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they o...
The star grabs your audience’s attention. The chain turns your audience...
One of the oldest and most straightforward storytelling formulas:
First, you present a problem. Second, instead of presenting the “After”, you intensify the problem with emotional language. Fin...
Also known as Freytag’s Pyramid:
Go back and forth between the two and end off with a …
Once you introduce the character of the story, describe how things went awful for him/her, using em...
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