Before – After – Bridge Storytelling Formula - Deepstash

Before – After – Bridge Storytelling Formula

  • Before: Describe the world with Problem A.
  • After: Imagine what it’d be like having Problem A solved.
  • Bridge: Here’s how to get there.

Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).

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vanessaw

I like movies, reading books and tea. I also listen to a lot of podcasts.

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The idea is part of this collection:

Persuasive storytelling

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