2. A Brand’s Truth Is Blended (Like A Smoothie)

Unlike traditional search, Generative AI answer engines blend a brand's story into a singular "Prompted Moment of Truth" with the potential to significantly impact consumer decisions. Say goodbye to their era of 10 blue links per search.  Brand builders must now prime and manage “smoothie” ingredients in a tightened shopper journey. Brand builders will need to zero in on authentic, credentialed and consistent brand elements to influence AI-driven consumer choices effectively. SEO-style gaming or manipulation won't work in this context.