3. Listening Still Reigns Supreme

Listening is not just about hearing what consumers say—it's about understanding the signals they send through their questions, behaviors and choices. Marketers need to become adept at reading these signals and responding in real time.  A “click to buy” pop-up ad after a serious FAQ question is not listening. Deep listening feeds invaluable insights into R&D, ensuring that innovation is rapid and aligned with consumer needs and expectations.