4. R&D Is The New Marketing

The depth and precision of product info matter more than ever, and AI bots are hungry to translate this into rewarding and revealing answers for users. In this context, R&D is now the most strategic marketing input: it holds the key to narratives and answers that resonate with both consumers and AI algorithms. Breaking down silos between R&D and marketing ensures the full depth of product knowledge is accessible and communicable. Integrating consumer signals from real-time listening into R&D makes innovation agile and responsive, aligning it closely with consumer needs and driving brand growth