7. Hello AI-Powered Retailers

Retailers are setting up their own AI departments, extending beyond inventory management. Marketers should expect more sophisticated product vetting, claims testing and private label development. Retailers will know before you walk in the door if your service, consumer ratings, answers on your brand website, environmental footprint and standing with the Better Business Bureau measure up. Marketers must be prepared for more rigorous scrutiny of new products. Brands will need to up their game to stay competitive on store shelves.