8. More Power To The e-Commerce Consumer - Deepstash

8. More Power To The e-Commerce Consumer

AI will completely reshape e-commerce, giving consumers even more power, convenience, and transparency. This is most evident in Amazon's investment in Anthropic. We can expect AI-powered personal shopping assistants, infinitely more revealing ratings & review data, hyper-personalized product recommendations, and seamless voice-activated shopping experiences. Brands must prepare for a future where AI mediates many consumer purchasing decisions.

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