9. Think (And Fear) Small

AI is a great equalizer. Marketers shouldn’t underestimate the nimbleness of small brands. Many are “AI by design” and instinctively focused on serving consumers. Without the luxury of big ad budgets, they're often more innovative in their use of AI and more responsive to consumer needs.

Similarly, marketing interns may wield outsized influence due to their native understanding of digital platforms and an insatiable curiosity for trying new things. Large brands will need to adopt a startup mentality to keep pace.