The Final Word

AI is seamless. It doesn’t recognize boundaries. Yet, many brand organizations still operate in silos. Brand managers must learn to see the world as AI does and develop organizational structures and cultures that allow teams to think and work like AI.

This is a new, fundamental responsibility for brand leaders. They must be comfortable with ambiguity, willing to experiment, and able to balance the efficiencies of AI with the irreplaceable value of human creativity and empathy.