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The surprising reason people change their minds

The "psychological immune system"

We rationalize the things we feel stuck with.

It seems like we free up mental space to get on with our lives by deciding things are not so bad, after all.

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The surprising reason people change their minds

The surprising reason people change their minds

https://www.bbc.com/future/article/20180622-the-surprising-reason-people-change-their-minds

bbc.com

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Key Ideas

Changing our minds

While most of us generally agree on the fact that individuals do not really change their mind, or at least not that easily, recent research has shown that this is quite inaccurate.

People seem to be willing to change their mind in order to adjust to a situation they did not want at all in the first place: that is to say, they try to find something good in what seemed extremely dark, so they can stand what they are going through at certain moments in their life.

Coping with changes

Facing and eventually coping successfully with changes can make people go through all kind of emotions that finally lead to them changing their mind, in order to better adjust to the new situations.

Thing that is perfectly normal, as it is easier to live at peace with your current life than oppose it endlessly and know only frustration.

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Difficult to convince

It can feel impossible to persuade someone with strong views. This is in part because we look for information to confirm what we already know and avoid or dismiss facts that are opposed to our core...

What resonates with your opponent

We all tend to overrate the power of arguments we find convincing, and wrongly think the other side will be converted. It is pointless to argue a point that your opponents have already dismissed.

The answer is not to simply expose people to another point of view. Find out what resonates with them. Frame your message with buzzwords that reflect their values.

Use moral framing

To try and sway the other side, use their morals against them. People have stable morals that influence their worldview. 

However, reframing in terms of values might not turn your opponent's view, but can soften his stance and get him to listen to counterarguments.

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