A sense of urgency drives hard work. Urgency creates a mindset to work as if your life depended upon it, especially if you have fewer resources than your competitors. When you are the underdog, you will dig deep inside yourself in order to thrive.
Urgency prompts you to activate quickly when making decisions. You get off the dime and do something. Keep in mind that it is easier to steer a moving object, so if you realize you have made a poor decision, a sense of urgency allows you to adjust. If you wait too long, you miss opportunities.
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