Step 5: Adjust Your Content Marketing Strategy

It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.

Note what works & expand upon it. Look at your least successful content, & check your competitors' similar successful content to see where & how you could improve.

Reviewing your content marketing strategy is needed at least once a year to ensure your tactics & activities still fit your goals.