The Psychology of Advertising - Deepstash
The Psychology of Advertising

The Psychology of Advertising

Hopkins delves into the psychological aspects of advertising. He explains how understanding human psychology can help create more persuasive messages. By tapping into emotions, creating a sense of urgency, and using social proof, advertisers can significantly enhance the impact of their campaigns.

7

13 reads

CURATED FROM

IDEAS CURATED BY

talhamumtaz

Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.

Unlock the secrets of effective advertising with Claude Hopkins’ “Scientific Advertising.” Dive into the timeless principles that drive consumer behavior and business success.

Similar ideas to The Psychology of Advertising

The beginning of positive psychology

The beginning of positive psychology

The story of positive psychology started just 20 years ago with Martin Seligman, head of the American Psychological Association. The idea he considered was: What if every person was encouraged to nurture his or her character strengths, rather than being scolded into fixing their s...

The Ego In Psychology

Psychology defines ego as a neutral concept which is one of many aspects of ourselves. The ego is then simply one’s individuality, the thoughts, behaviours and experiences that make a person unique. It is the part that perceives reality, making sense of all the information around...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates