Consumers rank brands in a mental ladder for each product category. Your goal is to place your brand on the top rung of this ladder. If you’re not first, aim to position your brand relative to the leader in a way that highlights your unique advantages.
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Al Ries and Jack Trout’s “Positioning” reveals how to claim a unique, unforgettable space in the consumer’s mind, guiding you through the strategic battle for brand dominance.
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