Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different
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Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
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Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
Those that are far from the frontier can focus on improving each element. You can improve by reorganizing your work to get more done.
But once you are on the productive frontier, things are different. Improvement comes from making hard choices about trade-offs.
The necessity of making trade-offs alters how we feel about the decisions we face; more important, it affects the level of satisfaction we experience from the decisions we ultimately make.
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