GRETCHEN RUBIN, “THE HAPPINESS PROJECT”

The Mayan calendar consisted of eighteen months of twenty days each plus a period of five days ("nameless days") at the end of the year.

This calendar system included a long-count that kept track of time by using different units that varies in length from a single day to millions of years....

• Focus on one domain at a time.
• Write down your goals. This makes you more likely to take action.
• Goals should be SMART: specific, measurable, attainable, realistic and time -bound.
• Set a combination of immediate, short term (days to weeks), medium term (weeks to month...

Marketing effects take place over an extended period of time.

Marketing moves often show the same phenomenon: Long-term effects are often the direct opposite of short-term ones.

In the short term, a sale increases business, but in the long term, sales educate custom...