Positioning is the difference between your product being noticed or ignored. It’s about defining your product’s place in the market and communicating its unique value in a way that resonates with your target audience. Effective positioning requires a deep understanding of your market, your competitors, and your customers. By clearly articulating why your product matters and what sets it apart, you can capture attention and drive demand.
42
90 reads
CURATED FROM
IDEAS CURATED BY
Today's readers, tomorrow's leaders. I explain handpicked books designed to transform you into leaders, C-level executives, and business moguls.
Dive into the wisdom of Lenny's Podcast with 20 influential insights from top guests on growth, design, strategy, and more.
“
Similar ideas
Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.
You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you ...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates