Qualitative research explores and seeks to understand people's experiences, perspectives, and meanings in depth. It uses open-ended data collection methods to gather rich, descriptive data.
Types of data gathering processes for qualitative research include:
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Primary research involves direct engagement with the intended end-user or research subject population. (observation, interviews, focus groups, online chat rooms, questionnaires and surveys)
Secondary research involves reviewing and analyzing information from primary research activities. (do...
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