Data-Driven Insights

Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market

Don’t lim...

• Big data is a combination of structured and semi-structured data collected by organizations that can be mined for information, machine learning, and predictive modeling.
• Big data draws broad patterns from massive amounts of data from large end-user or customer samples
• Big dat...

• Thick data is unstructured data in the form of thick description or narratives, that is mined for insights on human behaviour
• Thick data draws deep human-centred patterns from small end-user or customer samples
• Thick data is used for insightful decision-making to better under...