1. Strength
Identify the aspects that make your company's marketing stand out.
Consider:
- Marketing Resources: What unique tools or platforms does your team excel in using?
- Team Qualities: Is your team known for its creativity, innovation, or exceptional copywriting?
- Design and Innovation: How does your design capture attention and differentiate your brand?
Take note of any internal strengths that your company excels in.
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Conducting a SWOT audit is essential for identifying the internal context of your company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Its application is versatile for various marketing strategies, including overall campaigns, social media, and SEO.
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