3. Opportunities
Identify external opportunities that could enhance your marketing efforts.
Look into:
- Resources and Contacts: Are there events, tools, or networks that your team can leverage?
- Growth Potential: Is there a chance to expand your brand's presence internationally or tap into new markets?
Consider how these opportunities can be turned into significant advantages.
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Conducting a SWOT audit is essential for identifying the internal context of your company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Its application is versatile for various marketing strategies, including overall campaigns, social media, and SEO.
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