4. Threats
Recognise potential challenges that could harm your brand.
Analyse:
- Competitors: Are there new competitors offering similar products?
- Market Dynamics: Are there changes in market trends that could impact your campaigns?
List any threats that could pose risks to your marketing efforts.
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Conducting a SWOT audit is essential for identifying the internal context of your company. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Its application is versatile for various marketing strategies, including overall campaigns, social media, and SEO.
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