The environment or context in which people operate can influence their behavior and decisions.
Small changes in context can have significant effects.
Gladwell discusses the “Broken Windows Theory,” which suggests that maintaining and monitoring urban environments to prevent small crimes like vandalism can help create an atmosphere of order and lawfulness, thereby preventing more serious crimes.
The cleanup of New York City’s subway system, which involved removing graffiti and cracking down on fare evasion, is a practical example where changing the context led to reducing crime.
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These 15 key ideas from “The Tipping Point” showcase how small actions and specific types of individuals can create significant changes in society, leading to tipping points that transform behaviors and trends.
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Similar ideas to The Power of Context
The broken windows theory states that any visible signs of crime and civil disorder, such as broken windows (hence, the name of the theory) vandalism, loitering, public drinking, jaywalking, and transportation fare evasion, create an urban environment that promotes even more crime and disorder (W...
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