Use Trustworthy and Honest Language
Building trust with your audience is crucial. Use genuine language that aligns with your brand’s voice. Select phrasing that’s conversational and makes your customers feel comfortable. Avoid using time-sensitive words and phrases that create unnecessary urgency. For example, “10% off inside” is more enticing than “URGENT: Act Now.”
Words to avoid that may trigger spam filters:
- Act now
- Apply now
- Urgent
- Exclusive deal
- Important information regarding
- This won’t last
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In the competitive world of digital marketing, email remains a powerful tool for engaging customers. However, the success of email campaigns depends heavily on the language used. Ethical email marketing is about using honest and trustworthy language that adds value to your audience, helping to build trust and avoid spam filters. This ensures that your communications are well-received and effective, maintaining your brand's integrity and fostering long-term customer relationships.
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