Cognitive load refers to the mental effort required to process information and make decisions.
Dooley explains that reducing cognitive load by simplifying choices, providing clear instructions, and eliminating unnecessary steps can help reduce friction and make experiences more enjoyable.
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These 18 key ideas from “Friction” by Roger Dooley provide a comprehensive guide to identifying, understanding, and reducing friction in various aspects of business, ultimately leading to improved customer satisfaction, employee productivity, and overall success.
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Similar ideas to Reducing Cognitive Load
Cognitive load is the effort used by the working memory to process information. The working memory capacity is limited: If it is overloaded with information, you will fail to understand.
There are three types of cognitive load:
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