Status Quo Bias examples

When offered several sandwich options, individuals often choose a sandwich they have eaten before.
In 1985, Coca Cola reformulated the original Coke flavor and started selling a "New Coke." Although blind taste tests found many consumers preferred New Coke, consumers continued to buy Coke Classic. New Coke was discontinued in 1992.
In political elections, the current candidate is more likely to win than the challenger.

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