Ideas from books, articles & podcasts.
Status quo bias is when we prefer that our environment and situation should remain unchanged.
The bias has the most impact in the area of decision-making, as we tend to prefer the more familiar choice over the less familiar, but often better, option.
These explanations are all irrational for preferring the status quo:
created 7 ideas
Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs
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