"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors."
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Find a short summary of the book - https://thetometreasure.blogspot.com/2024/06/the-four-agreements.html
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Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market.
The perfect target market for a startup is a small group of particular people concentrated together an...
Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.
The perfect target market for a startup is a small group of particular people that are served by f...
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