"All things being equal, people will do business with and refer business to those people they know, like, and trust."

"The most valuable skill you can develop is the ability to see the world from another person's perspective."

"When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity."

"Persuasion is not about manipulating others to get what you want. It's about bringing others to your way of thinking by showing them the benefits to themselves."

"When you make others feel important, you gain an almost magical ability to influence their actions."

"A person's name is, to that person, the sweetest and most important sound in any language."

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For a short summary

The Art of Persuasion: Winning Without Intimidation by Bob Burg is a practical guide to mastering the skill of persuasion in a way that is ethical, respectful, and effective.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include:<ul><li>Making People Feel Important</li><li>Everything is Negotiable</li><li>Dealing with Difficult People</li><li>Persuasion in Action</li><li>What Sets You Apart from the Rest</li><li>Nuggets of Wisdom</li></ul>Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

personaldevelopment

Personal Development

entrepreneurship

Entrepreneurship

business

Business

startup

Startups

books

Books

Bob Burg

The Art of Persuasion

“Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.”

“Simply put, there is no substitute for meeting and listening to dissatisfied customers directly.”

“A focus on the competition too often anchors companies in the red ocean, and puts the competitors, rather than the customer, at the core of strategy.”

“Blue ocean strategy is not about finding a better or lower-cost solution to the existing problem of an industry. Instead, it is about redefining the problem itself.”

“An effective blue ocean strategy has three complementary qualities: focus, divergence and a compelling tagline.”

“A thriving blue ocean strategy is built on more than differentiation and low-cost in its value proposition. It must align value, profit, and people propositions so that each reinforces the others.”

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Blue Ocean Strategy explores a business strategy that introduces the concept of "blue oceans" untapped market spaces ripe for innovation.

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: •	A new preface by the authors: Help! My Ocean Is Turning Red •	Updates on all cases and examples in the book, bringing their stories up to the present time •	Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

strategy

Strategy

W. Chan Kim

Renee Mauborgne

Blue Ocean Strategy, Expanded Edition

"If you don't prioritize your life, someone else will."

"Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter."

"The Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have a clear, smooth passage."

"Multi-tasking is not the enemy of productivity. The real enemy of productivity is saying yes to the wrong things."

"We can either make our choices deliberately or allow other people’s agendas to control our lives."

"Essentialists see sleep as necessary for operating at high levels of contribution more of the time."

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Essentialism by Greg McKeown is a guide to simplifying life by focusing on what truly matters and eliminating non-essential activities.

NEW YORK TIMES BESTSELLER • More than one million copies sold! Essentialism isn’t about getting more done in less time. It’s about getting only the right things done.   Featuring the new Essentialism 21-Day Challenge • “A timely, essential read for anyone who feels overcommitted, overloaded, or overworked.”—Adam Grant   Have you ever: • found yourself stretched too thin? • simultaneously felt overworked and underutilized? • felt busy but not productive? • felt like your time is constantly being hijacked by other people’s agendas?   If you answered yes to any of these, the way out is the Way of the Essentialist.    Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.   By forcing us to apply more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy—instead of giving others the implicit permission to choose for us.   Essentialism is not one more thing—it’s a whole new way of doing everything. It’s about doing less, but better, in every area of our lives. Essentialism is a movement whose time has come.

Greg McKeown is an accomplished writer whose work has resonated with readers around the world. Greg McKeown has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Greg McKeown's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Greg McKeown

Essentialism

“He knew that the mind could produce anything the mind could conceive and believe.”

“Indecision and procrastination are twin brothers. Where one is found, the other may usually be found also.”

“Do not wait. The time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.”

“When defeat comes, accept it as a signal that your plans are not sound, rebuild those plans, and set sail once more toward your coveted goal.”

“Opinions are the cheapest commodities on earth. Everyone has a flock of opinions ready to be wished upon anyone who will accept them.”

“If you must be careless with your possessions, let it be in connection with material things.”

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Think and Grow Rich by Napoleon Hill is a seminal self-help book that outlines key principles for personal and financial success.

Think and Grow Rich!: The Original Version, Restored and Revised. Napoleon Hill's classic book -- the all-time bestseller in the personal success field -- offers a life-altering experience. It teaches thousands of people the practical steps to high achievement and financial independence every year. This new edition is the first to contain extensive footnotes, endnotes, appendices, and an index. Now more than a motivational work, it is also a reference book and a mini-history book providing valuable information about Hill, his times, and his success philosophy. TGR's greatest value is not only that it can make you financially successful. It can help YOU -- or ANYONE -- get whatever it is that you desire from life.

Ever wondered how life would be if we could condition our minds to Think and Grow Rich? Author Napoleon Hill claims to have based this book on twenty years of rigorous research on the lives of those who had amassed great wealth and made a fortune. Observing their habits, their ways of working and the principles they followed, Hill put together laws and philosophies that can be practiced in everyday life to achieve all-round success. The narrative is rich with stories and anecdotes, which not only inspire, but also show a way forward to take action. After all, riches are not just material, but also pertaining to the mind, body and spirit.  Having sold more than fifteen million copies across the world, this book remains the most read self-improvement book of all times!

Oliver Napoleon Hill was an American self-help author. He is best known for his book Think and Grow Rich, which is among the best-selling self-help books of all time. Hill's works insisted that fervid expectations are essential to improving one's life.

Napoleon Hill

Think and Grow Rich

Think and Grow Rich!

“When you raise your price, you increase the value the consumer receives without changing anything else about your product.”

“No offer? No business. No life. Bad offer? Negative profit. No business. Miserable life. Decent offer? No profit. Stagnating business. Stagnating life. Good offer? Some profit. Okay business. Okay life. Grand Slam Offer? Fantastic profit. Insane business. Freedom.”

“Increased Response Rates (think clicks) Increased Conversion (think sales) Premium Prices (think charging a lot of money).”

“Hormozi Law: The longer you delay the ask, the bigger the ask you can make. “The longer the runway, the bigger the plane that can take off.”

“People want what they can’t have. People want what other people want. People want things only a select few have access to.”

“Adding a deadline and incorporating one or multiple forms of urgency will get more people to take action than would otherwise.”

Find a Short Summary

$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi is a practical guide for entrepreneurs and business owners on creating irresistible offers that drive massive sales and growth

A book on how to improve a companies products, services and offerings to increase conversions, pricing, and profit. Contained within:How to charge lots of money for stuff using:The perfect niche finding processThe price to value flip...so you never get price compared again (that's a promise)The 4-step niche pricing formula?.how companies 100x'd our pricing (and get more people to say yes)The price flywheel?.to make you unbeatableHow to make your product appear so good, people find a way to pay for it using?.The Unbeatable value Equation?.to make what you sell worth more than you can imagineThe Delivery Cube?.to make delivering your products and services cost less time and effort than you can imagineThe Trim & Stack?.to select the absolute best delivery methods for profit (this is a secret almost no entrepreneurs know that I've never shared publicly)How to enhance your offer so much that people feel stupid saying no using?.3 Ways to Create Scarcity in every offer (without lying)4 Ways to Create Urgency by using everyday life to create true time pressureBonuses to force your prospects obstacles to melt away (they'll even become selling points for them now!)Guarantees so good they make anyone say yes (even people who would never normally consider buying). I'll show you all 4 types and my 13 favorites.Magic Naming Formula to get the absolute most out of every minute, dollar, and How to make start making more sales, for lower effort and cost, at higher prices...overnight. Using:The $100,000 consulting formula to create more cash flow than you ever imagined was possible (it's weird being on the other side of this now?.)

Alex Hormozi

$100M Offers

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"Opportunity is a haughty goddess who wastes no time with those who are unprepared."

"Wealth like a tree grows from a tiny seed. The first copper you save is the seed from which your tree of wealth shall grow."

“A man’s wealth is not in the purse he carries. A fat purse quickly empties if there be no golden stream to refill it.”

“Gold clingeth to the protection of the cautious owner who invests it under the advice of men wise in its handling.”

"Desires must be simple and definite. They defeat their own purpose should they be too many, too confusing, or beyond a man’s training to accomplish."

“Perhaps there is some secret we might learn if we but sought from those who knew.”

The Richest Man in Babylon by George S. Clason is a timeless classic that offers financial wisdom through a series of parables set in ancient Babylon.

The Richest Man in the Babylon. This book deals with the personal success of each of us. Success means results coming from our efforts and ability. A good preparation is the key to our success. So keep a part of what you earn with yourself. From the benefits of saving to the essentials of getting rich, this collection of educative Babylonian fables gives you timeless information on how to make money. It guides to getting rich, attracting good fortune and the five golden rules. As a guide to understanding hydro-wealth and a powerhouse has been inspiring readers for generations. You know that Babylon became the richest city of the ancient civilization because it had reserved part of its earnings for the future. Thats why citizens got everything they wanted. How can you always keep your wallet heavy, the author has taught very beautifully on this topic.

moneyandinvestments

Money & Investments

George Samuel Clason, also known as George S. Clason. George Samuel Clason was born in Louisiana, Missouri, and died in Napa, California.During his eighty two years he was a soldier, businessman and writer. He served in the United States Army during the Spanish-American War.Clason started two companies, the Clason Map Company of Denver Colorado and the Clason Publishing Company. The Clason Map Company was the first to publish a road atlas of the United States and Canada, and did not survive the Great Depression.George Clason is best known for writing a series of informational pamphlets about being thrifty and how to achieve financial success. He started writing the pamphlets in 1926, using parables that were set in ancient Babylon.

George S. Clason

The Richest Man In Babylon

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"The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete."

"The most important determinant of startup success is not the market, the product, or the team—it’s the founder."

"Brilliant thinking is rare, but courage is in even shorter supply than genius."

“If your product requires advertising or salespeople to sell it, it’s not good enough: technology is primarily about product development, not distribution.”

"The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors."

“You’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.”

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel is a thought-provoking guide to innovation and entrepreneurship.

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

Peter Thiel is an accomplished writer whose work has resonated with readers around the world. Peter Thiel has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Peter Thiel's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Peter Thiel

Blake Masters is an accomplished writer whose work has resonated with readers around the world. Blake Masters has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Blake Masters's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Blake Masters

Zero to One

"Under any circumstance, simply do your best, and you will avoid self judgement, self abuse and regret."

"Don't take anything personally, because nothing others do is because of you. What others say and do is projection of their own reality, their own dream"

"The only way to get rid of the need to be right is to understand that it's not important to be right,"

"The biggest freedom is to be able to do what you want, but if you don't have the courage to do what you want, you're not free."

"Be Impeccable With Your Word.Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others. Use the power of your word in the direction of truth and love."

"Find the courage to ask questions and to express what you really want.”

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The Four Agreements by Don Miguel Ruiz is a transformative book that offers a code of conduct based on ancient Toltec wisdom.

In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. •  A New York Times bestseller for over a decade •  Translated into 50 languages worldwide   “This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey “Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom.” — Deepak Chopra, Author, The Seven Spiritual Laws of Success “An inspiring book with many great lessons.” — Wayne Dyer, Author, Real Magic “In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world.” — Dan Millman, Author, Way of the Peaceful Warrior

Don Miguel Ruiz is an accomplished writer whose work has resonated with readers around the world. Don Miguel Ruiz has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Don Miguel Ruiz's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Don Miguel Ruiz

Janet Mills is an accomplished writer whose work has resonated with readers around the world. Janet Mills has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Janet Mills's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

Janet Mills

The Four Agreements

“Life is not a problem to be solved. Just remember to have something that keeps you busy doing what you love while being surrounded by the people who love you.”

“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”

“There is nothing wrong with enjoying life’s pleasures as long as they do not take control of your life as you enjoy them”

“The happiest people are not the ones who achieve the most. They are the ones who spend more time than others in a state of flow.”

“Be led by your curiosity, and keep busy by doing things that fill you with meaning and happiness.”

“simply interacting with others—playing a game, for example—offers new stimuli and helps prevent the depression that can come with solitude.”

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Ikigai explores the concept of ikigai, which means "reason for being." Héctor García, a writer and blogger, and Francesc Miralles, an author and journalist, delve into how finding one's ikigai can lead to a fulfilled and meaningful life.

INTERNATIONAL BESTSELLER • 1.5 MILLION+ COPIES SOLD WORLDWIDE “Workers looking for more fulfilling positions should start by identifying their ikigai.” ―Business Insider   “One of the unintended—yet positive—consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life.” ―Forbes Find your ikigai (pronounced ee-key-guy) to live longer and bring more meaning and joy to all your days. “Only staying active will make you want to live a hundred years.” —Japanese proverb   According to the Japanese, everyone has an ikigai—a reason for living. And according to the residents of the Japanese village with the world’s longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai—where what you love, what you’re good at, what you can get paid for, and what the world needs all overlap—means that each day is infused with meaning. It’s the reason we get up in the morning. It’s also the reason many Japanese never really retire (in fact there’s no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they’ve found a real purpose in life—the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds—one of the world’s Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and—their best-kept secret—how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn’t want to find happiness in every day?

mindfulness

Mindfulness

longevity

Longevity

Hector Garcia was born in Spain in 1981 and has been living in Tokyo since 2004. During his spare time he writes aGeekinJapan.com, one of the most widely-read blogs in the world in Spanish and in English, as well as books about his experiences in Japan. He is the author of the bestsellers: Ikigai: The Japanese Secret to a Long and Happy Life and A Geek in Japan. You can find more of Hector's musings at ageekinjapan.com

Héctor García

Francesc Miralles Contijoch is a Catalan writer, essayist, translator, and musician.

Francesc Miralles

Ikigai

"Fear is often the result of imagining things going wrong. Replace fear with constructive thinking and positive visualization."

"The first step towards success is taken when you refuse to be a captive of the environment in which you find yourself."

"You can never solve a problem with the same kind of thinking that created the problem in the first place. "

"Success is a state of mind. If you want to succeed, start by thinking of yourself as a winner."

"Don't waste time and energy worrying about things that are beyond your control. Focus on what you can do."

"Success is not about how much you have, but about how much you enjoy what you have."

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Psycho-Cybernetics by Dr. Maxwell Maltz is a classic self-help book that explores the power of self-image and visualization in achieving personal and professional success.

Put more living in your life! Psycho‑Cybernetics is renowned doctor and professor Maxwell Maltz’s simple, scientific, and revolutionary program for health and success. Happiness and success are habits. So are failure and misery. But negative habits can be changed—and Psycho‑Cybernetics shows you how! This is your personal guide to the amazing power of Psycho‑Cybernetics—a program based on one of the world’s classic self‑help books, a multimillion‑copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz’s teaching has the ring of common sense. Psycho‑Cybernetics is the original text that defined the mind/body connection—the concept that paved the way for most of today’s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt. Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of “emotional surgery”—the path to a dynamic new self‑image and self‑esteem and to achieving the success and happiness you deserve!

Maxwell Maltz was an American cosmetic surgeon and author of Psycho-Cybernetics, which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life.

The Art of Persuasion

Blue Ocean Strategy, Expanded Edition

Essentialism

Think and Grow Rich!

$100M Offers

Tome Treasure Treasure