Start with a small market and dominate - Deepstash
Start with a small market and dominate

Start with a small market and dominate

Every startup is small at the start. Every monopoly dominates a large share of its market. Therefore, every startup should start with a very small market.

The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.

As you craft a plan to expand to adjacent markets, don’t disrupt: avoid competition as much as possible.

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liviu

My interests are many and eclectic. Product guy.

The idea is part of this collection:

The Startup Masterclass

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How to start a successful business

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Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.

The perfect target market for a startup is a small group of particular people that are served by f...

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